Death of the Newspaper?
Livmint has published two articles that have contradictory headlines – first about readers, advertisers and analysts abandoning newspapers and second about the increase in newspaper circulation.
The panelists and participants at the Web 2.0 Expo had no doubts in their mind – the Internet was killing the newspaper, and the newspaper readers are a dying breed.
Some of my takeaways from the conference:
How Web 2.0 is changing traditional media?
- New Publishing – focus on aggregation & curation of content of a niche audience
- Reduced acquisition cost for content generators & editors.
- Guerilla marketing (PR, link swapping & viral marketing) as opposed to brand advertising.
For all those MSM firms hoping Web2.0 is their way out of this slump:
- Not everyone can be a content aggregator, it’s a fast-paced, “winner takes most†marketplace.
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