Fire In Princeton Meadows And Hyperlocal Content

Finally got the time to upload this picture I took 3 weeks ago.

Fire in Princeton Meadows A fire broke out in Princeton Meadows, a strip mall in Plainsboro, last month. The fire originated in a bakery, Hot Breads, and completely burnt down 4 stores. Also gone is the popular pizzeria, Al Jons, which had been in the neighborhood for almost 17 years. Like me if you don’t read local community newspapers or websites, where do you go for hyperlocal content? Try Topix.

For those that haven’t heard of Topix, it is to hyperlocal content what Google News is to world news and Techmeme is to technology news.  Topix crawls over 50,000 sources for hyperlocal community news.  More on Topix’s about page here.

I talked to some Topix folks at the Web 2.0 conference in SF and the biggest issue they were facing was the lack of hyperlocal advertising dollars. Topix has some Google ads, but the local pizza shop owner or dentist is less likely to open a Google Adsense account anytime soon. Topix also had a free classifieds section, but then there’s Craigslist.

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