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Tambola In The Newspaper… Brilliant!

July 1, 2007 |

The newspaper industry is booming in India as reported here, especially financial newspapers since the Indian economy is growing 8% and the average investor wants to stay informed. But that hasn’t stopped newspapers from getting creative.

This is obviously old news, but I recently found out about it since my parents moved to Bangalore. Move over Crosswords, Sudoku, Chess and Bridge problems. My father gets his daily copy of Times of India (TOI) delivered with a Tambola ticket. For this who don’t know what Tambola is, it is a game similar to Bingo.

Here’s how TOI describes the game - “A game with prizes and celebrities mixed together. Just grab today’s Times of India.” So every copy of TOI ships with a Tambola ticket. A series of numbers are released each day, and winners are selected within a week. These first round winners have to appear in person to play another round of Tambola at a gathering hosted by local celebrities. There are prizes for everyone and the whole event is sponsored by corporate firms.


Comments

3 Comments so far

  1. santosh on March 29, 2008 8:49 am

    this is a great acheivement in the news papers nowadays, especially for times of india

  2. Sunil Rohilla on May 29, 2008 9:59 am

    TOI Tambola is the morning breakfast for Delhi readers.

  3. VPGUPTA on June 22, 2008 6:55 am

    we have completed Game 5 on 21.6.2008. During the day we had tried a number of times at 45543900 but no body picked up the phone. Kindly advise where to report for this success.

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    Delhi 110091

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