Idol Worshipping And Superstar Economics

Quentin Tarantino once said in an interview that the primary driver of the the film industry in the US and India was the superstar system. While Superstar Economics has been debated in the US, there’s no room for debate in the Indian film industry. The superstar renumeration is usually the biggest expense in a big budget Indian movie.

India’s costliest film, Sivaji, produced at an estimated $23 million was released 2 weeks ago. The hero of the film, Rajinikanth, is worshipped by his fans all over the world and it is a norm for die-hard Rajinikanth fans to buy tickets at multiple times face value to watch the first show of his newly released film. As successful as Steve Jobs was in generating media hype and long lines at Apple stores for the iphone, Rajinikanth wins hands down.

His movies are in a genre of it’s own, as his fans fondly call it the “wholesome entertainer”. It is a combination of John Wooish style, Tarantinoesque punch line dialogues, grandeur of a Met Opera, Stephen Kingish surprise endings, mixed with a few songs and a social message. My friend Ramprasad Sandilya and I decided to experience our first Rajinikanth movie ever, and it was certainly an experience worth writing about.

We were greeted with die-hard fans dressed like the superstar, some wearing his t-shirts. It was like a tailgating party without the alcohol. I noticed someone buying packets of popcorn and I bet he wasn’t going to eat it all. As soon as Ramprasad and I took our seats, I got a tap on my shoulder and handful of shredded newspaper pieces. The lights dimmed, titles rolled in, fans started screaming and whistling, pieces of paper and popcorn were floating up in the air. I heard a voice from behind me, “Rajini’s entry is in 5 minutes”. He had obviously seen the movie before.

At the end of it all, I asked a fan what the thought of the movie. He seemed a bit offended by my harmless question. Apparently Rajinikanth movies are not categorized as good or bad. He said, “What else can you expect from a Rajini movie? It is all about the experience”.

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