Incredible India: Now On YouTube
The Ministry of Tourism has tied up with Google to create a sponsored channel on Youtube, reports DNA India. The user India, first created in Dec 2005, has recently uploaded 18 videos.
Launching the channel here, Tourism Secretary Shilabhadra Banerjee said the online videos will increase the penetration of Incredible India campaign, especially among those who remain glued to the internet and computers.
“In using YouTube for their campaign, the ministry becomes the first in the world for its innovation in promotion,” Rao said.
The Ministry of Tourism had earlier launched a Incredible India website with 18 Incredible microsites. A few years back, posters of Incredible India started appearing on Edison and Metropark stations, townships with sizeable Indian population.
India experienced a 13% YOY increase in tourist arrivals and a 17% increase in foreign exchange earnings. However, the surge in Tourism has its downside as well. It’s a huge distraction to the locals affecting their livelihood and culture and impacting the very tradition that Incredible India is proud of, as Fareed Zakaria reports in this episode of Foreign Exchange (skip to min 18:23).
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